I've taken quite a number of J flights around Australia in the past few weeks OOL SYD MEL PER and on a mix of B737 and A330. I can say without a doubt that the service, seating, meals, atmosphere, ife... basically everything is leaps and bounds ahead on the PER-East Coast A330 routes than any of the B737 flights. It's quite shocking actually how vastly different they are. The A330 business class experience is what I think everyone imagines to be business class.
I've compiled a quick comparison of what I feel outlines the key difference between the A330 and B737:
A330
- Warm and personalised greetings.
- Large open cabin.
- Comfortable and roomy seats with a very good recline and feet resting positions.
- A menu with excellent selections and containing 3 or more courses.
- Food and Drinks well presented and served.
- Real Champagne as a pre flight drink.
- Excellent, quality amenity kit.
- Real coffee (eg latte)
- Complete separation from the economy cabin.
- Professional staff
- Integrated IFE
B737
- Often not greeted as a J passenger, Often no personalisation. Sometimes cold.
- Smaller cabin, however appropriate for the 737.
- Wide seats, however limited recline and no feet rest support. Less leg room.
- Set menu (no menu cards), limited choice and often just one or two courses.
- Sometimes meals and drinks not served well.
- Water or Mocktail as pre flight drink.
- No amenity kit.
- Filter coffee.
- Integrated with economy cabin. Often times economy passengers breaking barrier to use front toilet.
- Hit and miss staff, have only experienced one professional staff member, the remaining take less care.
- No IFE, or digiplayer
This is a fairly subjective list but is what I personally have experienced on many J routes. In particular I am extremely annoyed at how Virgin can charge the same amount for a B737 PER - SYD flight as the A330 PER - SYD flight given that the two products are worlds apart. I'd be happy to pay less for a PER - SYD product given the difference but paying the same amount is obscene. Even better would be to bring all B737 J products up to the same exemplary standard as the A330 product.