I don't believe it was ever on the website as a J option.
Not since PE was replaced by J anyway.
On my two J flights (see post 1), I was not offered the option of the BOB menu, not did I know about it (except for this thread).
In fact the gentleman in row 1 on my first flight was perusing the BOB menu when the FA very politely explained to him that J pax get their own meals
.
So with the exception of those of us on AFF, or those who have gotten used to PE previously, how would you know that the BOB menu was an option????