Its really not good enough is it? If its cost cutting, and surely it is, nickel and diming your highest paying customers, then why not offer a $$ discount for flying at their idea of snack times? I just can't understand it as a marketing strategy. Surely you'll get more complaints and less repeat business by serving a client a cookie when he really though he was getting a meal than you will by serving someone a meal when they thought they were getting a bag of nuts??
When the client expecting full service goes away forever, I hope the strategy still manages to somehow pay for itself.
I got more than a cookie.
Ended up with the egg and bacon pie with fruit salad, which felt more like a breakfast meal really. So not sure if it was mis catered. Will chat to my contacts at Virgin on monday and see if i can get some outlines on it.