Re: [Confirmed] QF removing [cheap] ASAs [from web booking engine Jun 26] was 10Apri
Many companies these days undervalue integrity. The trust and loyalty from customers that it brings is difficult to quantify but is surely noticeable...or more its absence, such as with Qantas, is noticeable.
Loyalty and integrity cost money.
The traveling public by and large are catching planes like the catch busses.
They buy clothes from K Mart and see price as a bargain, not as a sacrifice to quality.
If I pay a low price, I have low expectations, if however I pay a high price I naturally will be disappointed with less than a quality experience.
I have decided ( for now) to remain loyal to the qantas brand, I find this difficult with the constant " enhancements" I have to endure, but I am an eternal optimist, and hope that the next CEO of QF isn't someone who should be running Crazy Clarks.
Mind you crazy Clark's is a lesson in quality vs price.
As John Ruskin put it :
“It is unwise to pay too much, but it is worse to pay too little. When you pay too much, you lose a little money … that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the things it was bought to do.
The common law of business balance prohibits paying a little and getting a lot … it cannot be done. If you deal with the lowest bidder, it is well to add something for the risk you run. And if you do that, you will have enough to pay for something better.” ~ John Ruskin
I am hoping qantas will see the error of their ways and return to a saner, more sustainable (quality ) offering, that also rewards loyalty ( not necessarily just frequency) not sure how they will do that though