Here is my contribution to the avalanche of feedback going to Qantas Customer Care, I'll let you know how it goes-
Dear Qantas Customer Care,
I am a regular flyer with your airline, my Qantas frequent flyer number is xx_xx_X.
I am writing to you to express my disappointment at the recent changes that occurred to the website that resulted in the removal of the ability to book Qantas Any Seat Awards directly from the website.
I understand the facility is still available (for now) by calling Qantas and making an over the phone reservation. Whilst this means that the ability to book Any Seat Awards has not been removed entirely, I need you to know that I find the convenience and flexibility of being able to search myself invaluable and the lack of this facility is very disappointing.
Whilst I intend to continue to fly with Qantas, these changes will immediately effect the amount of flying I do with you and amount of revenue I will direct toward the company.
Having the choice of flying using Any Seat Awards significantly increased the amount of domestic flying I have done over the last few years. There have been a number of trips I have undertaken that I would not have without access to Any Seat Awards. I have also encouraged other friends and family members to fly with me and also assisted them in choosing Qantas for other trips.
These extra domestic trips with Qantas also resulted on me using the Qantas hotel booking engine on a number of occasions to book hotel reservations for my trip. Reservations I would otherwise not have been making if I had not been flying an any seat award flight.
Now that the facility to book Any Seat Awards through the website is gone, I will do less domestic flying with Qantas and I will also cease to encourage friends to do so.
I have also regularly transferred points from both direct earn and non-direct earn credit cards into the Qantas program. I will continue to direct points through the direct earn card, but I don't intend on transferring any further points into the program through the non-direct earn card. The any seat award facility made me feel like I could get good value for my points through Qantas, but I now feel like I can get better value for my points by using them in my credit cards program.
I understand that there may be business viability issues that would make it attractive for you to remove the any seat award online booking facility. But I still think it is prudent for me to let you know that this change will result in me doing less business with you, reducing how much I encourage others to do business with you and also leave me disappointed.
I'm hoping my feedback helps you understand that individual elements of the Qantas Frequent Flyer program may not by profitable in themselves, but it is this collection of attractive elements that make it worthwhile to be a part of the program and result in a continued relationship with the customer and further business.
I love flying and would like to do more flying with you. Please restore online bookable any seat awards.
Best Regards,
iqis60