Dan Murphy's and Other Wine Deals

Unimpressed with any of the DM offers at the moment. As a stopgap and since it is BBQ season I might drop into Vintage Cellars and pick up the Grant Burge Cellar Cut Shiraz for $9.99. Not anything special and with an average price you might ask why? Well it comes with a cellar share (in any 6) worth $25, thereby reducing the outlay to $5.82/bottle.

No value there for some of our cellar-masters, but for those of us with more modest budgets this is an acceptably cheap quaffer.
 
Unimpressed with any of the DM offers at the moment. As a stopgap and since it is BBQ season I might drop into Vintage Cellars and pick up the Grant Burge Cellar Cut Shiraz for $9.99. Not anything special and with an average price you might ask why? Well it comes with a cellar share (in any 6) worth $25, thereby reducing the outlay to $5.82/bottle.

No value there for some of our cellar-masters, but for those of us with more modest budgets this is an acceptably cheap quaffer.

I wonder whether Woolworths Wine strategy is to leave Dan Murphys for the everyday man or women in the street who is happy to pay retail on the high volume wines, and then use WineMarket for us pesky online demanding lot, to ensure they keep a share of that market too. Having a retail store and purely online store means they can keep the prices high in one and offer the bigger discounts in the other. Nothing new, but it makes capitalist sense as they broaden their market offering. The WineMarket offers have been way better than mof_ ones in the recent weeks since their rebrand and new website launch. I am sure this must be a full scale fight back by Woolworths Wine to win back some of that market share taken by the likes of mof_, Kemneys, Nicks, etc, etc.
 
I wonder whether Woolworths Wine strategy is to leave Dan Murphys for the everyday man or women in the street who is happy to pay retail on the high volume wines, and then use WineMarket for us pesky online demanding lot, to ensure they keep a share of that market too. Having a retail store and purely online store means they can keep the prices high in one and offer the bigger discounts in the other. Nothing new, but it makes capitalist sense as they broaden their market offering. The WineMarket offers have been way better than mof_ ones in the recent weeks since their rebrand and new website launch. I am sure this must be a full scale fight back by Woolworths Wine to win back some of that market share taken by the likes of mof_, Kemneys, Nicks, etc, etc.

I didn't know WineMarket was part of WOW.

It seems there discounted prices are as crazy as some of those in Woolworths: http://www.winemarket.com.au/Villa-Maria-Private-Bin-Sauvignon-Blanc-2014-6-bottles. $21.99 reduced to, wait for it, $21.99. 6 bottles for $131.95, which technically shoudl be $131.94. Doh.

Also, this one example is $11.95 at Dans: https://www.danmurphys.com.au/product/DM_902184/villa-maria-private-bin-sauvignon-blanc.
 
I wonder whether Woolworths Wine strategy is to leave Dan Murphys for the everyday man or women in the street who is happy to pay retail on the high volume wines, and then use WineMarket for us pesky online demanding lot, to ensure they keep a share of that market too. Having a retail store and purely online store means they can keep the prices high in one and offer the bigger discounts in the other. Nothing new, but it makes capitalist sense as they broaden their market offering. The WineMarket offers have been way better than mof_ ones in the recent weeks since their rebrand and new website launch. I am sure this must be a full scale fight back by Woolworths Wine to win back some of that market share taken by the likes of mof_, Kemneys, Nicks, etc, etc.

Then again, they seem to really want to push the peskiest of us away - yet another item that has (presumably) sold very well under discount has now had its price raised. The Lindemans Pyrus is on the site today at $50 a bottle, only days after we got it at almost half that price on their ebay site. This follows the $3/btl price increase on the Wynns Black label and the $5/btl increase on the 'Mystery' Barossa shiraz (i.e. Burge Filsell). So the price discrimination aspect of your theory is sound, but those underhanded price rises (almost definitely based on increased sales at the lower price) are alienating me.
 
Then again, they seem to really want to push the peskiest of us away - yet another item that has (presumably) sold very well under discount has now had its price raised. The Lindemans Pyrus is on the site today at $50 a bottle, only days after we got it at almost half that price on their ebay site..

Wasn't $50/bottle their normal price?
 
Then again, they seem to really want to push the peskiest of us away - yet another item that has (presumably) sold very well under discount has now had its price raised. The Lindemans Pyrus is on the site today at $50 a bottle, only days after we got it at almost half that price on their ebay site. This follows the $3/btl price increase on the Wynns Black label and the $5/btl increase on the 'Mystery' Barossa shiraz (i.e. Burge Filsell). So the price discrimination aspect of your theory is sound, but those underhanded price rises (almost definitely based on increased sales at the lower price) are alienating me.

They both were displaying 73% and 85% sold and then it changed to out of stock in a flash...lol
 
I fail to see how that's not a real price :confused:

So sorry that you were confused. I'll try to make it clearer for you.

If I can't buy it for the stated price then the price is not real to me. You may as well have said that Veuve was $5 a bottle. Because I can't buy it for that price either.
 
So sorry that you were confused. I'll try to make it clearer for you.

If I can't buy it for the stated price then the price is not real to me. You may as well have said that Veuve was $5 a bottle. Because I can't buy it for that price either.


Haaahahahaha. Fell into that one Tom. In Netherlands around Amsterdam they would say something like "It may as well be in Appelscha". NL is such a big place after all. Little do they know, there really is a place called Appelscha in Friesland. :)
 
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