Joyce is the second accountant CEO for Qantas. Accountants always focus on the bottom line and the shareholders, and customers always suffer in the process. I have seen several good companies destroyed by accountant CEOs - short term financial improvement is welcomed by the shareholders, who fail to notice the cost to goodwill. Over time, the destruction of goodwill leads to a flight of customers, and the short term financial gains become insignificant as the company has to cut prices to retain their, now grumpy, customer base.
Like many Australians I was always proud to fly Qantas, and never considered flying anyone else. I knew QF was more expensive than other airlines, but I was happy to pay a premium to fly on a very safe, very well run, airline with a modern fleet and friendly, professional, Australian service.
That changed with the introduction of the Frequent Flyer programme - specifically, when I encountered a great deal of difficulty obtaining seats under the programme for flights, in business, on the Kangaroo route. My annoyance was only increased with the introduction of the "any seat" programme, with laughable numbers of points required to procure a seat.
But the final straw for me was a very unpleasant experience on Jetstar, seated next to an obese, and aggressive, man on a full flight with disinterested, off-hand, and completely unhelpful crew. I was forced to sit next to this man for half an hour while we taxied to the runway, with him already taking up half my seat and using his enormous bulk and sharp elbows to push me further into the aisle. When I couldn't stand it any longer, I got up, walked to the front of the plane, turned around and faced the entire plane and crossed my arms. I could hear a frantic phone call to the coughpit behind me but the staff otherwise ignored me and the plane continued to taxi. It was only when another passenger offered to change seats with me that the problem was resolved. At no time, then or after, did the crew say anything to me.
I have never flown on a Qantas plane since.
I now fly the Virgin group - Virgin Atlantic, Virgin Australia and V-Australia. Virgin is run by the uber-salesman, Branson. He undoubtedly has good accountants working for him, but he keeps them in their place and his airline group remains focused on the customer.
While I am sad to see Qantas lose its place in the hearts and minds of Australians, I am not in the least surprised.
It is interesting to note that both airline groups have had disputes and threatened strikes in recent times. Qantas has failed to resolve their disputes and there is clearly bad feeling on both sides. Branson's response to the recent threat of a pilots' strike was that there had never been a strike in the Virgin Airline group, and there was not going to be this time - and that he prided himself on the high level of staff satisfaction within Virgin. Shortly afterwards, the Virgin pilots cancelled their strike.
Qantas needs to replace Joyce with a salesman who will make his customers feel appreciated, and even loved, to have any hope of turning around customer perception. However, I suspect it is already too late - too many Australians have now experienced other airlines, and Qantas has lost the good will of Australians over a generation. The future of Qantas is Jetstar - where customers are treated like cattle and despised by the crew. Only those who need to fly Jetstar will do so, and only while it is the cheapest option. Those are not the customers who will keep the Qantas group flying, profitably, into the future. Those customers are already paying a premium to fly Virgin domestically, and a range of foreign airlines internationally.