oz_mark
Enthusiast
- Joined
- Jun 30, 2002
- Posts
- 21,556
I think the perception that QF is an aging airline is fully justified on the grounds of it's marketing and product. SQ is hardly a spring chicken with it's 1970's uniforms and livery but they keep it fresh with relevant marketing and refreshing the onboard product (not talking about FAs). Being fresh and vibrant is about being relevant. SQ don't market solely to singaporeans and you'll see non-Asian people featured in their advertising because they know their major customers live outside of Singapore.
It's not all roses over at SQ. They are rolling out Scoot for a reason.....