Isn't the real question "Does Qantas want to save itself?"?
Until the vitriol that appears to exist between staff and management is no more I think QF is doomed to have more problems.
As a QF die hard for many years I have just booked my first long haul international V Australia trip (Etihad codeshare). The process was fine, seat selection involved a phone call, but even that was very pleasant. (I called the wrong number, the chap who took the call requested the PNR and name, and Velocity Number and put me through to the right person who was prepared with all of my details and made me feel like a valued customer.)
My last 18 months with QF has seen a systematic devaluing of WP benefits, a failure to deliver published benefits, a failure to respond to direct communications, via telephone, email and website feedback form, and the use of customers as pawns in the battle between entrenched unions and uncompromising management. This is all during a period when my travel needs are increasing.
The launch of Platinum One proved rather uninspiring. Maybe there is more to it than is published, but it hardly seems anything to look forward to. (This viewpoint is from someone who will be Platinum One in April 2012 so it is not a case of sour grapes.) Perhaps the thing that makes it worth going for is that friends and family of WP1's, in certain scenarios, now have more "status" than a WP!!!
So if you don't have status, the competition is cheaper, and in many cases just as good, if not better, why would you book QF? I'm struggling and I am teetering on the edge of WP1. The difference in fare in my case is $1.5k. (J class.) I had the choice, I could have booked QF at the increased price.....but I didn't. In the next seven months I have 5 J trips to the UK, 2 x BA, 2 x QF(inc a JASA) and now a VA. (My strategy has changed a little from that of three months ago, most of my international long haul is now paid J rather than a mix of JASA's and paid J.) If QF wants my business, and to date it's actions suggest not, it needs to improve the way it treats me as a customer.
I'm fed up with the hit and miss QF customer service. It can be excellent, it can be dire. I never know what to expect. (With the exception of the QF F check in, MEL, which has always been very good for me.)
I want QF to be successful, actually I need QF to be successful, but management and unions need to find some way to build a successful workforce/management collaboration...and with the current hard line management and union leaders that seems a long way off.
I can see the logic behind building a hub in Asia and an Asian airline, but if things continue as they are why would I want to fly QF to the Asian hub?....or maybe that is the idea?
Over the last 10 years I have become a world weary traveler, but my recent experiences, warts and all, with Virgin have put a spring back in my step. I am enjoying the "new" adventures into uncharted territory. Most of all I am really enjoying the customer service, the smiling staff, and the feeling that my business is valued. Virgin is miles off being perfect but the attitude I have encountered suggests that they want to get there. There are plenty of areas for improvement, but Virgin seems to want to improve them!!!!!!
QF you could really learn from this! You'll still be getting some business from me, but VA will be getting a significant share too.