EDR Targeted Bonus Point Promotions

[Skyring]

How about something a bit more localised:

http://www.australianfrequentflyer....day-rewards/wow-select-trolley-run-40756.html

The great EDR chase - Blogs - The Australian Frequent Flyer Online Community

OMFG! How did I miss that?

 

[penegal]

SWMBO received 100 pts for Men's Toiletry Product - Fathers day soon?

another ditto here

 

[Newk]

OMFG! How did I miss that?

ah they beat me to it.

 

[QF WP]

Well, I bought 2 deodorants and 2 cans shaving cream this morning for $17.03 - gathering 300 points in the process. I could have reduced the spent significantly, but I actually needed these items - whereas the others would have been throwaways.

Waiting to see if there are any Wednesday offers for Mrs LW before getting her 100 points for $10 F&V, a piggyback offer would be nice.

 

[whatmeworry]

After checking out the next WW catalogue and saw no Mens toiletries, shaving, deodorants that I wanted on sale, I went for the 4 cans of shaving cream that are on sale till the end of today. Will take me a while to use but better then buying the 4 cheapest things and then either never using them or throwing them out.

 

[turtlemichael]

Hmmm. I know there has been plenty of discussion regarding whether, in specific promotions, you have to have separate transactions to get multiple points, but what do we think of this wording?

[FONT=&quot]When you buy any Deodorant or[/FONT][FONT=&quot]
[FONT=&quot]Mens Toiletries this week[/FONT][/FONT]

[FONT=&quot]Offer applies to Everyday Rewards cardholder xx_xx_xx_x and can be redeemed multiple times during the offer period[/FONT].

It is unclear to me.

 

[robd]

I've still got 4 cans in the cupboard from the same offer 4 weeks ago!

And now I have another 4!

How many uses can I find?

Plane deodorant = 50ml roll on.
Office deodorant = 1 can
Car deodorant = 1 (better make that one a roll on; don't want the car to explode in the middle of summer).
Toilet deodorant = 1 can (got the anti white one, so won't mark the walls)

Hmmm...... what else?

 

[rainbowgirl]

Hmmm. I know there has been plenty of discussion regarding whether, in specific promotions, you have to have separate transactions to get multiple points, but what do we think of this wording?

[FONT=&quot]When you buy any Deodorant or[/FONT][FONT=&quot]
[FONT=&quot]Mens Toiletries this week[/FONT][/FONT]

[FONT=&quot]Offer applies to Everyday Rewards cardholder xx_xx_xx_x and can be redeemed multiple times during the offer period[/FONT].

It is unclear to me.

I take this to mean that you get the bonus points (100 or whatever it says in the email) for every item you purchase which fits into the targeted group. This can be done in one transaction or across several transactions. The wording you have quoted sounds similar to the wording I got in my email this week. This wording also sounds similar to some of the unlimited macro and select offers from recent weeks. Some members got their points credited within the period stated in the email. Other members had to chase the points. I have no idea how successful this promotion will be for the multiple use members.

I think the wording could have been better. When I first read the macro and select offers from other reports I thought the wording was very bad. The interpretation I have given above is based partly on my opinion and partly from the experiences related by other members.

 

[markis10]

I think if you got the offer that covers deodorants you might like to donate one or two to the trolley collectors, some of them need it!

 

[cove]

I am not sure deodorant can fix the smell from consuming Select Baked Beans.

 

[robd]

I am not sure deodorant can fix the smell from consuming Select Baked Beans.

That would depend on where you sprayed it

 

[myturn]

So anyone close to any theories as to how they target customers? Inactive/Active? Big spenders v small spenders?

 

[QF WP]

We can see some consistencies for certain providers offers (starting low and then as you pass each hurdle, they increase them) or once per month offers (BWS, online shopping etc); but let's be honest, there is no consistency - all in the algorythm I suppose - which is well beyond my simple brain.

(He says hoping that his wife is going to get a mid week offer as she fulfilled her last midweek offer )

 

[Skyring]

I think if you got the offer that covers deodorants you might like to donate one or two to the trolley collectors, some of them need it!

You know, I hear people say this about cabbies as well. Generally what we used to call "New Australians". A lot of these people have different diets, due to culture or religion. And, if maybe they don't have the level of personal grooming that one might expect in a bank or a boardroom, well at least they have a job, they are doing something worthwhile, and maybe they are doing the best they can considering their education, their intellectual resources, their culture - and the attitude in which they are held by others.

I know it was said in a joking way, and I know I've occasionally found someone with an odour that makes me gasp, but someone's got to do the low status jobs, and body odour or stained uniforms, I generally find that these people have sweeter hearts than many of those at the top. There are politicians, magnates, sports stars and union bosses whose behaviour makes me retch, despite their tailored suits and their Zegna aftershave.

In my five years as a night cabbie in Canberra, it was the "little people", the people who rarely took a cab, who generally couldn't afford it, the people who had to get home to a distant suburb for one reason or another, these people got my best service. I'd take the corners easy, turn up the jazz, open up the Minties dispenser disguised as the back ashtray, and hold the doors open for them. For these people, a ride in my Statesman was something special, and I did my best to give them their money's worth.

 

[boylero]

So anyone close to any theories as to how they target customers? Inactive/Active? Big spenders v small spenders?

My guess is if it keeps you coming back it's a small price to pay?

 

[rainbowgirl]

So anyone close to any theories as to how they target customers? Inactive/Active? Big spenders v small spenders?

The theory is that everyone gets rewarded, regardless of their spending level. I've heard of the "we miss you" offers for inactive members which is usually a high value fuel voucher for a low spend such as $30. I'm a regular spender and I get regular offers although there have been periods when I have been getting no offers for months.

My neighbour recently signed up and they have had a few offers and they usually have one large spend each week. My partner started his account within a week or two of my neighbour. My partners card has only been used for purchases under $40 but this week got an offer where the minimum spend is $50 so they are trying to get us to spend more money on that card. My partner has been getting more offers than my neighbour so perhaps they try to get new low spending members to spend more money by sending them more offers.

EDR like to have your demographic details such as how many people there are in the household. Perhaps they calculate how much they think shoud be spent in your household. If you don't spend that much with them then perhaps they think you are shopping elsewhere and send you offers to entice you back to WW group stores so you won't go to the competition. In this way they appear to be rewarding disloyalty as well as loyalty. I try to get the best of all worlds in both my spending patterns and the loyalty programs I am with. I try to spend as little as possible to get the most points on items I was going to buy anyway.

These are just my theories. I have no idea if any of the strategies will work for anyone else or even if they work for me. The loyalty programs target me and in return I target them. Good luck with your strategies.

 

[turtlemichael]

I take this to mean that you get the bonus points (100 or whatever it says in the email) for every item you purchase which fits into the targeted group. This can be done in one transaction or across several transactions. The wording you have quoted sounds similar to the wording I got in my email this week. This wording also sounds similar to some of the unlimited macro and select offers from recent weeks. Some members got their points credited within the period stated in the email. Other members had to chase the points. I have no idea how successful this promotion will be for the multiple use members.

I think the wording could have been better. When I first read the macro and select offers from other reports I thought the wording was very bad. The interpretation I have given above is based partly on my opinion and partly from the experiences related by other members.

My query comes because the wording is different from say the Select product bonanza of a couple of months ago where it said "50 bonus points when you buy any Select product this week". "[FONT=&amp]When you buy any Deodorant or
[FONT=&amp]Mens Toiletries this week" could be singular or plural[/FONT][/FONT]. Poor wording I agree.

 

[Archphoto]

So anyone close to any theories as to how they target customers? Inactive/Active? Big spenders v small spenders?

I'm thinking they possibly target active spenders. I spend almost 12 mths of the year in BKK and last visit to AU I purchased some things at Woolworths. Had a few offers emailed to me, but then they suddenly stopped and nothing for about 12 mths.

Yet to spend any $$ this time around, but as an exercise, I might duck in for a few things to see if they start offering again.

 

[Lawlass]

A very orange inbox for me this week...

200 pts for $20 spend on womenswear/accessories at Big W
200 pts for $20 spend on pet needs at Woolies
150 pts for $50 in a single spend at Big W
250 pts when you shop at both Woolies and Big W (min $30 at each)

So.. $50 at Big W ($20 of stockings/socks and $30 stockpiling toiletries and cleaning products) and $30 at Woolies ($20 of my preferred dog food which was on an awesome special anyway) got me 800 pts. Too easy

 

[Pollywaffle]

So.. $50 at Big W ($20 of stockings/socks and $30 stockpiling toiletries and cleaning products) and $30 at Woolies ($20 of my preferred dog food which was on an awesome special anyway) got me 800 pts. Too easy

Too easy indeed!