TonyHancock
Senior Member
- Joined
- Aug 26, 2010
- Posts
- 5,645
Ah, that is interesting. I have a tiered coffee offer too. But mine provides 250 points for $20 of coffee:
$10 - $14 100 points
$15 - $19 150 points
$20 or more 250 points
Perhaps they've worked out that your elasticity of demand for coffee is much less than mine; ie, you regularly buy coffee irrespective of price, whereas my coffee purchases are much more price sensitive and therefore I need a good offer to entice me to purchase. Their modelling is indeed right (because I buy my coffee elsewhere) so I'll reward their price sensitive offer with my custom!
From memory my last coffee offer was the same as your current one.