Thanks Paul for the post! I've always thought that AVIOS is not as attractive as some may think it is.
I think only good thing is if you travel EU, shorthauls via BA or other partners come in handy here. Other than that for flights initiating from Aus, it doesn't add a lot of value. To be honest, for Mel-Syd flights I prefer flying with Virgin over QF sometimes.
Im moving away from QF / CX to AVIOS now.
Much better value especially for short haul Y/J trips.