anat0l
Enthusiast
- Joined
- Dec 30, 2006
- Posts
- 11,666
having a disagreement with the marketing team here and thought let me ask the Grammar Buffs
xx_, world's ahead
where xx_ is the product name, I don't agree with the ' in "world's" but English is only my third language so I could be mistaken
I assume that marketing is wanting to say that their product is significantly ahead of the competition.
In which case, the apostrophe should not be there.
Don't forget that an apostrophe + s after a noun typically denotes ownership or is a contraction for "noun is...". It does not denote a plural (except in very, very rare cases).