joeymelb
Member
- Joined
- Jul 28, 2009
- Posts
- 165
Still shows we are paying an awful lot for books in AU - I've bought a load of books via Amazon market (new & used) and picked up several books I could only dream of owning.
What is amazing is that most of publications has RRPs in USD, CAD, AUD, NZD or various other currencies printed at the back (or in front) of them. Those retailers must be thinking that Aussies shoppers are blind or incompetent with maths (unfortunately some actually are)!! I am going to Tokyo for holiday short and was checking out Loney Planet guide. RRP USD$12.99 and Borders wants AUD$29.95 for it. Hmm... with AUD on parity with USD... I think I can workout what I can buy for via US seller....
Bottom lines is that shoppers can read and do maths, USD$ EUR€ or other fancy symbols in front numeric numbers don't scare us any more. Plus thanks for pointing out where we can get them MUCH CHEAPER by printing the price on the cover (or back).
Lastly, shoppers have (and most Frequent Flyers too) royalties to certain brands/shops which provide exceptional service and/or product. For example, Apple - we all know about their price gouging Aussies like mad but we still have their iSTUFF. For some Melbournians, they will only fly Qantas to BKK via SYD because they absolutely LOVE the easy trouble free connections in SYD. (or do they just want the points!?) For me, I am happily to pay over $5k for J return on SQ for MEL-SIN knowing full well that EK can save me a bit with only $3.6K. My point here is, retailers need to set themselves apart by offering the right level of service, give us the product we want and get our $$$.
As far as I can see, HN, Myers are not different to Qantas or Virgin Australia competing on a busy International Route with small online retailers like SQ, EK, MH...