Only if you (incorrectly) believe that people only shop based on price. While some do, that's not an accurate or valid statement to apply to everyone.
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By applying the tax there, the difference will be smaller. Even if still slightly cheaper offshore, some still prefer shopping locally for the:
- quicker availability
- less risk of damage in transit
- the biggie, it is generally more straightforward getting a refund or dealing with any issues.
I bought a portable HDD tonight. Retail cost from OfficeWorks was $30 more than I could have bought it for if I chose to shop around (or get them to Pricematch). DSE was another $20 dearer. Strangely enough, I didn't check Harvey Norman... I wonder why? Perhaps I could have seen their empty store and staff who were lamenting the stupid comments from the chain's founder!
Of course I checked Amazon, and could have bought the item for similar prices to the cheaper retail in Australia.
The service in OW was pathetic. I was tempted to throw the empty carton over the counter and buy it online. Instead, I stuck with the purchase.
So why did I purchase it? I wanted it tonight. I could have paid $30 less to buy if I chose to chase the cheaper price, I could have haggled with DSE or OW to match the cheaper price I found.
But this is a rare exception for me. Yes everyone is not the same (hence why people choose to use very expensive options for the same items as other option), but this set of people is not infinite - and retailers need to realise that.
Immediate demand is quite limited. How often do you see mini-bar items used in hotels? (as a very good example of cost vs convenience)
Oh - and as been discussed in this thread, buying locally does not increase the after sales service by any stretch of the imagination ... Certain online stores have excelled in this type of customer care (eg Amazon, try reporting a lost package - and they bend over backwards to help)), in general terms, once you walk out of a store in Australia you are on your own.
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