Jean Prouvaire
Member
- Joined
- Apr 11, 2012
- Posts
- 448
Stephanie Tully, CMO of Qantas Loyalty, wrote a brief article on "Qantas' 4 step recipe for customer loyalty success" for MAD Week, an upcoming marketing conference. Nothing terribly revelatory in there, but for those interested in reading it in light of the recent enhancements, I've uploaded it here to save people the hassle from registering with the MAD Week mailing list and downloading it themselves.