As a P1 until well into next year, I will be staying with Qantas for the foreseeable future. I know I will not requalify for P1 next year after these enhancements, but am hopeful I can maintain WP in the longer term. Being a self-funded customer with a lot of QFF points saved up, I can see myself doing many classic award flights across the next year or two to run my points balance down to a more reasonable level.
I think the aim of this move from Qantas is obvious. Most of my recent flights have seen very high passenger loadings, but in considering the almost end-to end Qantas sales, particularly on domestic routes, it is fairly obvious that a substantial majority of those travelling in economy are doing so on very cheap fares. These moves are aimed at securing a substantial lift in the average fare being paid by passengers on these flights.
I can see the logic of this concept, but I question the practicality of this in the real world. I can see that reducing the frequent flyer benefits for those travelling on the lowest fares will provide a mild disincentive to QFF members to travel on those fares.
What I don't understand is how this will convert to any substantial number of these QFF members agreeing to pay perhaps double the price of a red e-deal in order to receive perhaps 1200 QFF points rather than 800 on the lower fare. I can see many simply reducing their loyalty to Qantas and looking further afield to a much lower fare than QF, whether to Virgin, Tiger or Jetstar. The net effect may simply be reduced passenger loads on QF flights, with the average fare paid being marginally higher, not because everyone is falling over themselves to pay higher fares, but because many of the red e-deal passengers have defected elsewhere, with only a percentage of those defections being to Jetstar. The net effect may be no more net revenue for QF, and a weakening of the jewel in the QF crown, QFF.
I want to see QF survive and prosper in the future, but I don't think this latest move will help...
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