This whole discussion reminds me of something which a business guru once told me.
He said every year, he'd take his most prized 20% of customers, aka the 20% who made up 80% of his sales, and would treat them to something really special. Conversely, he would take his bottom 20% of customers, aka the customers who brought in very little income, but took up 80% of his time, and he would dump them.
Now at first we questioned the wisdom of dumping customers who are still profitable, his response was "yes, but think of how much more profitable you'd be, if you're not wasting time with the bottom 20%". It was something which I started doing in my own business, and not only did it make me happier, it also allowed me time to go after the lucrative contracts, since I wasn't wasting time with the customers who spent 3 weeks deciding if they would part with $150.
Whilst we are jumping up and down, we are no doubt high maintenance for QF. We are the ones who whilst yes, we do use their product a lot, we are also the ones who look for loopholes in the system, we are the ones who will find the flights which we can get 100% for free, despite the fact that QF would have needed to still pay for expenses in relation to providing that flight. We are the ones which will tie up a phone operator in QF's call center for an hour looking for mASA's, or expect QF to spend extra time and dollars in developing the capability for mASA's to be booked online, despite only bringing in a marginal amount of money.
It's not that I advocate QF screwing us over, and it's not to say that I won't happily accept another completely free flight if I find a way for me to do so.
It's just I can also really easily understand how come QF would want to scrap things which are only marginally bringing in the bacon in favour of other things which would be a much higher profit.