trippin_the_rift
Established Member
- Joined
- Apr 2, 2006
- Posts
- 4,003
This topic is interesting because literally, every possible reason for introducing LTP at 75K is a disaster.
Potential reasons for setting it at 75K
1) "We only want 100 LTP so xx,xx_ is where it needs to be to keep the numbers small"..........????????
2) Perhaps QF is setup where QF pays QF Loyalty for status members. Qantas needs better negotiators..!!!
3) To shut the members up and stop them for asking. No logic or reasoning aside to stop people asking......???!?!??!? rly??
4) xx_x members will spend-up in order to achieve LTP. If you're already at 50K+ status credits you're more than likely already committed to flying Qantas for some other reason that does not include status credits. Or your company is paying for your flights. Either way, how much MORE business could you possibly give QF in order to have 75K be a target that would drive a change in behaviour? Let's say that number is massively optimistic at 100 members. Why the media fanfare for a benefit that affects so few members? Qantas could quietly introduce the benefit and call each of those 100 members to tell them. 99.99% of members will never achieve, nor consider LTP is an option, and yet it's one of the hero changes of the 'overhaul'. The number of members who are LTG and between 14,000-60,000 status credits who were asking for LTP now see the 75K figure and are instantly disconnected. They'll never achieve it, and so instead of setting the bar at a target level that members can internally accept as a fair and reasonable number (40k? 50k?) - the new 75K bar is soo high that instead of having the alluring effect on the 14,000-60,000 sc members - it has alienated their business in a heartbeat. These are the same members who were ALREADY disconnecting BECAUSE there was nothing to strive for after LTG.
The benefit to Qantas here is...... maybe a few members spend more, but how much more can QF realistically extract? If you have 60K+ status credits - you are not splitting business between 2 or 3 airlines. Near 100% share of wallet will ALREADY be going to QF.
The downside for Qantas is the MUCH LARGER number of members who have 14,000+ status credits and headroom remaining to increase their share of wallet with QF. Who now, don't give a cough.
Overall - my prediction is that lifetime platinum will cost the company instead of bringing in any material gain.
The best and most logical reason I can fathom is that it's a political stunt.
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