All airlines need lower costs, and yes LCC's have fuel as a higher percentage of their costs. But that justs highlights the problem with management, Jetstar is getting the priority.
No, it highlights the irrelevance of the point you stated re Jetstar customers not caring what plane they fly on.
Air Asia seems to make the 330's work.
And Air Asia to Jetstar is an apples to apples comparison? Otherwise, this is irrelevant too.
PER has recently lost (6 weekly?) QF services, and many of those customers completely. QFi flights are diminishing from ports around the country. An innovative strategy could help reverse this,
The only strategies that will "reverse this" are profitable ones. It doesn't matter how "innovative" they are if they don't make money.
So that's the first thing that needs to be addressed here - how does QF actually make more profit?
- cut costs by less than the resulting decrease in revenue
- increase revenue by more than corresponding costs
Been reading these types of threads for years, and yet posters are perpetually disappointed that QF isn't doing what they want. But maybe, just maybe, that's because the fundamental issue isn't being addressed.
So, here's my suggestion: start being flexible about the "65% of domestic market share", because that signalling/threat to competitors isn't working anymore, and all that's happening at the moment is overcapacity and unsustainably low prices (much as low prices benefits me personally, the thread's about running QF)
It depends what QF management has as it's goal.
Making money for shareholders. All the rest is secondary to that.
