You don’t always get a bonus offer with the “we’re holding a flight for you” email, but I think whenever you get a bonus offer, it’s usually when you’ve gone all the way to the payment page and you are likely to also get the “we’re holding” email.@sbor90 do you think there is any relationship of the SC offers to the "We are holding flights from Sydney to Los Angeles for you until 11:59pm" emails.
Would be an easy selection to trigger the 50% SC offers to
Booking as a QFF = Yes
Have or had "Holding" emails to <current target destinations> = Yes
On QF metal = Yes
Has holding email been converted or paid into a booking = No
Yield management via marketing updates some list of sectors and then whammo at 7am, generate emails to all those going to LAX on QF flights
So I think one of the criteria to trigger (but not the only criteria) is to go all the way to the final step before payment.