Perhaps we all need to do what mickeyc747 did (advise QFF Loyalty), so they actually know what revenue they are missing and the reasons why. Then with a deluge of actual facts, then theymay see the outcome from their decisions.
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Ok, mine is not a big contribution to the QF bottom line, but I have taken up your challenge and sent my concerns via feedback. So you know what I said, here is the text:
"As a member of the Australian Frequent Flyer (AFF) community I have spent some time blogging concerns with recent changes to QF International, and after some urging by other members have decided to share some of my concerns directly with you.
As you will see from my past booking history I have used QF consistently in recent years for annual overseas trips, which until last year were generally in Economy. However, with urging from other AFF members my overseas travel in 2013 was in Business with QF, to London via Dubai. While I enjoy the quality of aircraft, flight crew and service with QF, I do not have any interest in flying via the middle east, preferring Asian connections (as per old QF1/2, QF31/32 and 127/128/129/130). I have in the past shared some of my travel with other OneWorld partners, especially Cathay Pacific, because Honk Kong is my Asian hub of choice. With QF's withdrawal of flights to Europe via Asia I have had to reassess my choice of airline, and for the coming year have already booked a European return trip (for 2) in Business class with another OneWorld carrier via Asia.
On top of the QF decision to fly via Dubai only, I now find you are substantially reducing the points and status credits for OneWorld partner travel. Where I might have been able to qualify for Gold QFF, I have now been relegated to hopefully retaining silver. I feel that I have been penalised for my preference for flights via Asia, and on routes that QF once did but now refuses to service. Given this state of affairs, I feel the loyalty I have shown to QF both domestically and internationally in recent years is worth very little. This will influence both my International and Domestic travel, as I have already begun to use VA more regularly domestically given the downgrade in service and points earn on QF. Most of my limited domestic business flying is now Best-fare-of-the-Day based.
I appreciate that in the grand scheme of things that my annual flight expenditure of $15-20K is not a big contribution to QF's coffers, but it is a considerable amount for me and I want to direct it where it gives me the greatest enjoyment. My hope is that if you receive enough negative feedback from formerly loyal customers you may re-think the changes you have made. As you will see in my current bookings the majority of that spend in the next 12 months is directed to other OneWorld carriers, and I expect that this will remain the case while ever QF chooses to penalise me for preferring flights via Asia."