Joyce: Qantas perth had to go

[Mumfreqflyer]

Haha hilarious! Class of '99? Brings back memories.. I'm a 99er.
Seriously though.. it's a joke that we either have to go via the East Coast or risk frequently missed connections with JQi to get to Japan.. there was a lot that could have been done before that route was canned.. just like the SIN and HKG routes. Now we have no real choice but to pay a premium with CX or SQ.

Yep! Class of '99

I was loyal to Qantas but this year in not even bothering renewing my Qantas Club (having kids meant I gave up my 'paid' work so there were no trips east to Adelaide or
Brisbane anymore so I had to pay to keep the QP membership.

From being on this forum for around 2 years, I don't fly economy much anymore (except to Bali on death star). What's the point of paying $400+ for something I get access to anyway.

My 1st ever international flight NOT on Qantas will be cx later this year and I'm looking forward to it - pending I can actually walk after my broken ankle though!

Qantas has left us WA people no choice but to change carriers internationally so why be loyal domestically???

 

[trippin_the_rift]

Bottom line is no airline would cut a route if customers in that region were generating the overall business enough profits to justify

It all comes back to the QF business intelligence machine and the data that drives these decisions.
Something like this was probably analysed:

Get all customers who have flown per-sin-per on QF in the past 12 months.
Look at what % of their total flying activity this represents as revenue
What routes would this customer not have flown if per-sin-per didn't exist on QF
Could we offload these customers to a codeshare or to oneworld / what % of customers have flown a codeshare/oneworld on QF# when another option is available to them
What % of these customers have SIN as final destination
Of the remaining, where do the these customers fly on to and on what carrier?
What is our customer churn rate to SQ (and Velocity individually split) and MH, TZ on this route?
What % of customers do we know would move to Jetstar services?

Once you crunch all those numbers it probably paints a picture that would read like this:
- Flights have consistent loads, mainly low yield frequent flyers who connect through to other asian cities or to europe
- Our top frequent flyers have either moved to another city or not longer fly QF on this route over the past 10 years
- Any top frequent flyers who will be affected, we'll throw them a free year of status and some more promo stuff while announcing QF# on MH. May lose a few.
- From data on file we know cutting a route has X% negative effect on CC points earning from affected customers
- Overall QFi gain from cutting route: $xx million, overall loss from FF activity of affected members: $x loss.... resulting in $x million gained overall

Result: Cut Route

 

[Himeno]

You assume QF actually understands why people haven't been flying QF.

 

[cove]

We can still do QF domestic flights so I can enjoy doing that instead of overseas.

 

[AustraliaPoochie]

Cove, careful with that thought.
It might just be a haitus right now, that QFd is still flying.
What happens when/or if, but I think more so when, JQ gets more capacity, and then with a vengance JQ start taking over Australian domestic routes.
I am taking 2 JQ flights this year, SYD to MEL, both on the 787s as a domestic pax on an international flight, so it will be a test.
What happens in 18 months time, and some muppet somewhere in QF, has another bright idea to do with QFd!
They can save a lot of money by flying only JQ within Australia, by the looks of it.

 

[straitman]

You assume QF actually understands why people haven't been flying QF.

I'm not convinced they do :!:

 

[eastwest101]

I'm not convinced they do :!:

We have it from sources here that the Head of Qantas Loyalty is genuinely surprised that customers prefer to fly QF rather than JQ. That is ample demonstration to me that senior management do not understand their customers or indeed their own business, at all.

 

[JohnK]

We have it from sources here that the Head of Qantas Loyalty is genuinely surprised that customers prefer to fly QF rather than JQ. That is ample demonstration to me that senior management do not understand their customers or indeed their own business, at all.

She was surprised that people prefer to fly VA instead of JQ.

It would appear Qantas management feel that JQ > VA which cannot be further from the mark.

 

[Birdblack]

Well QF has more or less completely pulled out of Hobart!

 

[DaveB]

Flying J+ purely on points with PS unable to access the Flounges, I put VA ahead of QF and either delay or drive if JQ the only choice.

 

[straitman]

Well QF has more or less completely pulled out of Hobart!

I have a friend in Hobart that previously flew Qantas enough to be P1 several times over. (He does not fly Jetstar by choice)

Now he is Virgin Australia Platinum several times over and just makes Qantas Platinum.

This is all caused by Qantas effectively abandoning Hobart.

 

[Birdblack]

I have a friend in Hobart that previously flew Qantas enough to be P1 several times over. (He does not fly Jetstar by choice)

Now he is Virgin Australia Platinum several times over and just makes Qantas Platinum.

This is all caused by Qantas effectively abandoning Hobart.

I could imagine. VA is certainly the 'airline of choice' for almost anyone wanting to get to Hobart, and they still don't have a lounge!

QF obviously did the math and all but killed HBA, but it's surprising considering even tourism to Tasmania these days is on the premium side of things.

 

[eastwest101]

She was surprised that people prefer to fly VA instead of JQ.

It would appear Qantas management feel that JQ > VA which cannot be further from the mark.

Ah thanks for the clarification on that, that recollection sounds a bit more plausible to me, but still a surprising point of view, and suggests quite a bit of ignorance about what they and their competitors are actually doing.

 

[Paddy55]

We have it from sources here that the Head of Qantas Loyalty is genuinely surprised that customers prefer to fly QF rather than JQ. That is ample demonstration to me that senior management do not understand their customers or indeed their own business, at all.

Quite correct.
Suspect Lesley gets a little difference in service should she ever set foot inside a JQ plane :shock:
Agree with John also... there was little comprehension that people would prefer VA over JQ :shock:

 

[Danger]

I find it amazing danger that QF deem SIN-PER too short for a snack service when MH can do it on a KUL-SIN sector.

There was a full meal service, but no snack service.

 

[Supersonic Swinger]

We have it from sources here that the Head of Qantas Loyalty is genuinely surprised that customers prefer to fly QF rather than JQ.

She was surprised that people prefer to fly VA instead of JQ.

It would appear Qantas management feel that JQ > VA which cannot be further from the mark.

Wow, just wow.

 

[Himeno]

I had a CBR-SYD-NRT flight booked last September. Weather issues in SYD were creating delays to the point that any CBR-SYD flight would have missed the connection. When this was pointed out to CBR staff, they first looked at getting me to SYD and getting me a room to get JL the next morning. JL was booked out. Then they looked at the flight to MEL followed by JQ via DRW and MNL or CX via HKG.

I guess that QF management would have simply expected me to prefer and take the offered JQ flight - with a downgrade.

Qantas, you are insane if you think I'd prefer flying on JQ. (Just as you are insane if you think I'll book a 7-10hr overnight flight to/from Asia without Y+)
If my options are a 40 minute JQ flight, or an 8 hour overnight bus, I'm taking the bus.

 

[JohnK]

Ah thanks for the clarification on that, that recollection sounds a bit more plausible to me, but still a surprising point of view, and suggests quite a bit of ignorance about what they and their competitors are actually doing.

Lesley was even more surprised when someone mentioned they would rather row DRW-SIN in a canoe then use JQ.

Not much choice in DRW either unless you come back to SYD/BNE/MEL.

I honestly do not understand why Qantas is not able to make tag flights work. I guess people from PER or ADL wouldn't want to stop in DRW/CNS on the way through to SIN/BKK/HKG etc.

 

[missafternoondelight]

I loathe JQ, but I could understand QF management's decision making based on replacing some sectors with JQ more if JQ's ontime running performance was better. I resist booking JQ if there are no 'connections' to be made (I say 'connections' because of course its all at your own risk with them), but totally exclude them if I need to connect to another service.
They are simply too unreliable. I've been burned once, never again. Aside from that, how is a transit fraught with anxiety while lugging baggage equal to an official QF connection with through baggage? Sort of like how a QF flight with EOD, meal service and comfortable seating on a wide body QF aircraft is equal to being crammed into an JQ A320, 30-60 minutes late, to pay $30 for some bogan slop food, only to stare at your knees touching the seat in front for the entire journey. As in, it is not equal at all.

 

[clazman]

Whilst Qantas domestic is killing the pig with all the flights to mining towns ...... Qantas International cant make a profit from Perth..... surely some analysis of less frequent flights could have worked?