- Joined
- Jun 15, 2011
- Posts
- 2,745
- Qantas
- Platinum 1
Lots of sayings we use make no sense. And sprouted by the radio and media. ‘Tributes pouring in’ etc etc.
A wave of euphoria.
Lots of sayings we use make no sense. And sprouted by the radio and media. ‘Tributes pouring in’ etc etc.
This was an opportunity for Qantas to show that it had some heart but they have completely trashed their brand for the sake of some points which technically have no value anyway.
Lots of sayings we use make no sense. And sprouted by the radio and media. ‘Tributes pouring in’ etc etc.
I’ve noticed just recently that with my iPhone it types in cr#p (inserting letters, completely different words than what I’ve just typed) when posting and if you are in a hurry and don’t check it stays there.Hard "WON" i think is more accurate. people need to think before typing any old thing
Hard “Worn” reputation? What does that mean?
Hard "WON" i think is more accurate. people need to think before typing any old thing
The accountants are going to hate this.
Given that points have none or little value its amazing that Qantas is prepared to sacrifice its reputation this way.
Not true. Points have a liability associated with them and a "value" to QF Loyalty... it might only be a cent per, or probably less, but they definitely have a value and are accounted for on the books.
As Richard has pointed out, loyalty programs certainly have a value. And in respect to QFF points, it is even more pertinent considering that many companies pay QF Loyalty for the right to issue QFF points to their customer base.
And of course when one redeems points for an award - be it a QF flight, a partner flight, or even a toaster the merchants of those goods are paid for those services (even if it's QF loyalty paying QF International, for example, there's still a price paid). Now sure, agreements between partners (eg: that AA F award seat is going for a fraction of the list price, but it is still yield to AA who are prepared to "sell" that award seat for a certain value)... or even redeeming a myer gift card, or toaster again has a value.
Like using a lower case 'i' for example.
And the income received for points can be used to calculate the possible yield for an award seat in inventory optimisation algorithms. So to say the points have no value is quite incorrect.
They appear to have a value to you but it's not guaranteed it is only a promise to exchange them with you at the airlines discretion.
They have a perceived value based on a promise to pay.
AFF Supporters can remove this and all advertisements
When you read a lot of these tales of woe on Facebook the major thing stands out is that a huge majority of people assume the only way to not lose points is to fly. One recent post read "my employer books VA, so I haven't flown QF at all in the past 18 months" etc etc.
The fact that all you need to do if you have no flying in 18 months is to place one order through Epicure seems to be lost on most people.
Maybe I will need a flame suit, but for Christ's sake!
So they did not do ANYTHING that earned points for 18 months, then in the next six months they did not even read email, nor earn points.
It seems that anyone who has ever flown Qantas deems themselves to be a valuable "frequent flyer" ! I used to not like the way that Qantas "hid" points warnings in other useless emails, but it appears they now send a very distinct and clear email about it - I personally believe that is all they can be expected to do. Follow-up calls, etc? Rubbish.
Forgive me also if I feel that their story does not have the "ring of truth". Are they seriously saying that after six months being too unwell due to illness to access email, that they then went through reading all their old emails???? Come off it.
I would back a wager that says that they only noticed the problem when they eventually went to use some points.
Qantas is a business, and they went OUTSIDE their terms and conditions to try to give a solution to the people's problem. (BTW, I personally don't disagree that points should be forever. But I also would like a zillion other companies to do things more favourable to customers)
And the usual Qantas bashers talk about how they use this sort of stuff to maximise PROFITS. Ah, no, they need to do this to minimize LOSSES, due to the very high wages they have to pay staff in an internationally super-competitive business, where all most customers give a stuff about is the online price they compare through the web..(where they demonstrate their real loyalty which is to their wallet)..!!!!