Re: Interchange regulation will lower Visa and MasterCard Points Earn in 2016
The merchant is not subsidizing my super premium card. The merchant chooses to accept whatever form of payment he wishes. Also, as a premium cardholder, I am more likely to spend big which means more sales opportunities for merchants. They can choose to not accept that type of card but then they risk turning away lucrative customers.
Spending more makes the situation worse as you cost the merchant incrementally more for the same transaction. The interchange is irrelevant. You would still spend the same amount no matter what the interchange. These transactions all go down the same pipe and have the same fixed costs.
The merchant is copping it in the neck for the privilege of you getting points or in the case of banks that don't charge merchants by interchange plus pricing, the rest of the merchant book has to be contorted to make way for this mess of interchange rates.
Here is another example:
International cards were not part of the wholesale weighted average and attract an interchange of around 2% regardless of card type. If you are a merchant in an area with a lot of international tourists you will be either;
1) Pay a much higher interchange plus price for these customers regardless of their card type by virtue of the fact that they are from overseas meaning that you have to pass on the costs to all customers.
Or
2) The rest of the banks merchant book subsidises the higher interchange and we all end up paying higher prices
Can you not see that the super premium card idea is part of the problem for the RBA?
Why should a merchant pay a premium for exactly the same transaction? The merchant cannot choose which card types to accept or not accept so they have no control due to the complexities of the interchange tables. There are over 50 different interchange rates in Australia plus certain merchant types and transaction types over ride the interchange on the card. Its a deliberately very complex and opaque system.
Even more complex is when a bank does a "BIN flip". This is where a bank just changes the card type at the back end and reclassifies the card without actually physically reissuing the card. In the real world, this means that your Gold card may actually be a super premium card just because the bank says so and you wouldn't know. How would the merchant know? Why should the merchant pay a premium for this?
Why do you think some banks never released a super premium card? The reason is because they actually did. They just didn't bother physically issuing one and did a BIN flip instaed. The BIN is the first digits of your card which identifies the bank and card type. Its how an ATM knows how to behave when you shove your card in it no matter where you are in the world. There are over 70,000 BIN's in the world
The RBA has rightly stepped in to stop this nonsense and simplify the whole system.
Unfortunately, the collateral damage is rewards programs on scheme cards which was a false business anyway given that interchange is unnecessary. The benefit will be a fairer and more equitable payments system.
Use your proprietary AMEX or get a Diners club card. Give up on the schemes. The party is over.