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If Lesley's reaction is correct, then Q seem completely oblivious that this is happening.
They aren't as oblivious as it seems.
Lesley also mentioned that there are markets that QF need to service in preference to JQ eg OOL
I must admit I missed her look of shock that people wouldn't fly JQ if a QF flight was unavailable.
There was some robust discussion on our table in particular regarding the "Jetstarisation" of QF.
We even got around to talking about Status recognition on JQ -
Don't hold your breath on that one