I totally agree that they have stuffed up some aspects of the transition (I've cited IFE repeatedly but the initial selling 737-700s as J experiments is another example) but if you want to see the forest and not the trees the big picture is a rapid improvement across all areas of the business that has, at times, been inconsistently applied or communicated. Virgin are a better airline to fly now than 3, 6, 12 or 24 months ago and they getting better all the time in my experience.
I completely understand everyone's frustrations with DJ.
Why is this happening? A couple of 'real earned' DJ golds (before plat was invented) gave their opinion months and months ago that there was a long way to go and DJ were going too hard too early with their marketing and status matches etc If you saw their billboards you would think it was all done and dusted last year!
And look what has happened. They've over promised and under delivered. Why???....
...Because they need cash. And very grudgingly as a shareholder I get that. But they have burnt some bridges in the meantime. Who knows maybe those people will give DJ more of their travel when everything is sorted out.... I mean people have completely forgotten their multiple IT crashes that stranded everyone!
My final point is that what DJ is doing is not great for staff morale. We've seen some posts from DJ regulars that staff are annoyed at having to do more work for the same dollar and less than QF. Personally I've seen a shift in DJ staff becoming much more transactional on flights, throwing everything down then running away to the galley. DJ's advantage with its staff is beginning to erode now and conversely we see QF really stepping up in this area of late and matching it with increased capacity and much better yield management ensuring their pricing is very competitive with DJ.
So my worry (for DJ) is clearly DJ has used up all it's breaks with the FF's, definitely no longer the 'darling' and is facing a re energized QF who is getting fitter and meaner.
Result: Consumer win as DJ battles QF.
My shares result: uncertain!! But I bought them when they were a single silver coin
On topic- the new angled flat looks absolutely fine, I mean it's hardly a work of art, it's off the shelf but it's fine! I'm sure it will do ok with pax. I just hope we don't see the billboards promoting them today