Touché.
It was the one big self inflicted wound.
But even unpopular border protection measures, GST, the wharf disputes, and other workplace reforms had been handled masterfully by Howard and Co.
By comparison, the ALP has been a series of self inflicted gunshot wounds - often in "how could you screw that up?" circumstances.
Mining Tax, Pink Batts, school halls project, the East Timor solution, carbon tax, the backfire of closing Nauru, Malaysian Solution, Carbon Tax, the announcement of Labor's first aboriginal candidate, leadership speculation, leadership spills, replacing a leader with someone far less popular, leaks, Media reforms, Obeid, announcement of an election [9?] months out, the WA election, hung parliament, plain packaging (although this eventually turned out OK)...
Perhaps the exception to this has been the NBN (which is fairly widely popular), although that appears to be becoming a political liability of late...