Just another person playing devils advocate here, but "if" the fully inclusive product ended up being the same level as the current fares, what would the issue be? It allows people that don't want to pay for food, but want to fly QF the ability to do so. Or it allows those that are flying with hand luggage only a slight saving to what they currently pay.
Along with myself, I know a number of other corporate travellers who travel Air NZ and consistenty book the Seat only product for two reasons;
- The use their recognition upgrades or bid using the OneUp program, and if it comes off, are only upgrading from the absolute base fare rather than wasting $30-40.
- They travel with hand luggage only, eat well in the lounge, and do work on board...so see no value in paying for movies, meals, checked luggage.
I view it the same as buying a car. They have the entry level model, but you can get the bigger engine, the leather seats, the sun-roof, etc. There isn't a one sized fits all to much of what we do today!