The removal of these benefits (and the more general erosion of top-tier benefits, such as dilution of preference to exit row seats when QF commenced pricing them) appears to me to be a strategic miscalculation on the part of QF. There is another thread current questioning what is happening with QF management, this is another reason to question that.
The whole point of loyalty programs from the perspective of the provider is to gain customer loyalty, and particularly that of the high yield customers and those who spend most on the product they are competing for. By removing top tier benefits - the revised WP has negligible value to me over SG - you dilute the incentive to keep flying to requalify. Instead, by quickly requallifying for the tier with the highest marginal value, you maximise opportunities to fly with someone else to qualify with them as well (*G and Velocity the obvious ones) and retain some flexibility.
In my case most of my travel is on PX metal between POM and AUS, where I could buy a QF or PX ticket. I also have some domestic AUS and PNG travel and a couple of leisure trips elsewhere in the world, usually in Y+ if long haul. I've renewed my PX executive gold membership. I've requalified for SG and would have come close to WP this year.
This possibility of acquiring WP this year would have kept me ticketing on QF. However there really seems no point any more, as PX gold membership and ticketing gets me access to better seats than I can get with QF, and flights out of CNS at better times (e.g. after 0540:shock
. I also have my next leisure trip coming up, and rather than fly QF again, would look at the options for using other airlines whose J costs little more than QF Y+.
So that's one more traveller who will probably send quite a lot fewer $$$ QF's way.
I think letters to QF might have more impact if you actually specify in your letter why you will go elsewhere - many would have common sense rationales of their own - and how much money you're likely to take there, so it might be a bit clearer to the bean counters who came up with this change why they might want to put a few more columns in their spreadsheets and recount their beans.
I've also seen the receiving end of letter writing campaigns, and I think they would work better if the letters were personalised. If they're all the same, they will be read once, piled up and counted. If the letters have a significant element of uniqueness, while retaining some commonality of message, they all need to be read.
Cheers skip