I think the statement which carries the most impact is around 6:27 into the video when James Strong says the following:
"but of all the changes the most important is the focus we're placing on investing in our people. I want to emphasise that we realise this is a two way street, Management must listen to people about the real issues in providing services then invest in resources to support our people to train, take action on problems to monitor performance and follow through on detailed issues which you identify as needing attention.
We can only succeed through our people who run the airline every day dealing with customers, maintaining the aircraft, preparing the food.
Every minute of every day our customers demand world class service, for our people to deliver this, we must not only have the right attitudes, we must also have the the right training, tools and equipment and the right environment to in which to deliver them."
Fast forward 15 years or so and the policies of the current CEO is the complete opposite. Now if only he adopted the above he might have something to be proud of.