kangarooflyer88
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To be precise the 20% off discount is 20% off the base fare and not 20% off the total. I am not sure what the breakdown of the fare is but it would not surprise me if things like airport fees, air passenger duties, carrier surcharges, GST and other such items eat up more than half of the price of your ticket. Additionally, I should also point out that there were some red e-deals which when the discount was applied resulted in a 0% drop in the price (i.e. price remained the same). So it seems like Qantas has some idea of fare floor that any such discount cannot go below.As I needed to visit the family in QLD next March, today I decided to use the 20% discount offer to book a business seat.
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Before I booked, I checked the price I would pay as a "walk up" customer on the web site. I was looking at QF 1907. You can clearly see that the only business class fare offered was $972.
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So then I followed the special offer link, expecting to get a fare at around $780 (ie 20% off $972). Imagine my surprise (not) when this is what was offered to me:
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Special offer of $909 - that is an actual discount of less than 7% - WTF is QF doing????? Are they deliberately trying to cheese off WPs??? Needless to say, I booked a CR for myself and Mr Seat 0A (hence the unavailability of reward seats on this flight, sorry everyone else) and am for sure on a program of whittling away my points balance to be able to break up with QF. I read the small print too, and did not see anything that would explain the coughpy discount being offered except the highlighted part
One other thought: Qantas' most profitable division is the domestic market not the international market (source: Qantas financial filings) which makes sense both given the lack of competition but crucially also the lack of fees. One of the smartest things nations and airports have done in recent years was the imposition of carrier assigned surcharges that collect vital revenue for governments and the airport authorities but cost little to the passenger. A good example of that is the UK's Air Passenger duty. It's a fee that is passed on to the airlines which they gladly eat up. They achieve this feat by either reducing or eliminating bogus fees like the carrier imposed fuel surcharge or even the base fare, allowing the prices to remain the same despite the introduction of said fees. Whether the authorities actually make good use of the money is open for debate, but I'd rather see them have it than airlines who would invest a grand total of $0 on improving the customer experience (IMHO).
-RooFlyer88