With Virgin's new price model being similar to how legacy airlines structure pricing in the USA: where the lead in Business price point is often lower than the highest Flex Economy price, I didn't use a single Plat-upgrade last year, as it was better value to just buy Business outright. So all my plat-upgrades just disappeared unused, (first time since prior to Covid, when I religiously used them all, as Virgin's pricing model was similar to Qantas, with a big gap between the top Economy price point and the lowest Business one).I'm curious if these types of sort choice upgrades are actually good value (I guess if you've got them left over?)
So, even though I think it could be more nuanced, I have now used this years Plat-upgrades, whereas they would have just expired again without this Choice offer.