Someone flying cheapest Y to NZ with a one off lounge invitation is in the same J lounge as someone with a fully paid J fare to LHR who doesn’t have WP, whereas someone with WP and cheapest Y fare to LHR gets into the FLounge.
Or worse still a WP flying JQ from SYD to MEL in Y out of the INTL terminal has access to the Flounge whereas the LHR bound passenger in J merely has access to the international QP.
I don't disagree that the $20k LHR fare bronze flyer deserves better than the abysmal SYD and MEL J lounges, but what is your proposed solution? A third lounge tier for international? (i.e. Qantas Club, Business Lounge, First Lounge?)
I think moving the quality up slightly would help a lot. Sure keep the Vegas style buffet but the catering needs to improve (and no I'm not just talking about the Australian champers they have on offer either). Seating could be improved too, particularly at the SYD lounge (this is arguably one of the areas where the MEL dungeon beats the SYD lounge hands down).
I think this is reasonable - they're being rewarded for their loyalty to the airline/alliance. Making WP on Y fares is a bloody tough slog.
Correct. This is one of the few things where loyalty comes in. If you can just buy Flounge access whenever you want with your ticket, why bother staying loyal to an airline? Loyalty programs only are valuable when they provide benefits you cannot get elsewhere.
(a) have a first class lounge for first class, and upgrade the other lounge to business class standard. CX does this rather well. The base level of lounge has champagne as standard for example.
What does business class lounge standard even mean? Have you been to business class lounges elsewhere in the world? At major hubs like DEN (for UA), PHX (for AA) and MSP (for DL) you are lucky if you find sandwiches at their international business class lounges. Heck if you are travelling a major airline out of a non-hub airport (i.e. FRA for AY) you'll be lucky if you get lounge access at all!
(b) repurpose the first class lounge to business class, given the tiny number of actual F pax, and carve out a separate experience within that lounge for F… separate area, dining room etc.
The problem is there are a ton of F passengers that use the lounge. Sure they are flying coach but they have the World Platinum status (or better). If the goal of these lounges is to award loyalty, in that regard the Flounge does a very good job indeed.
Like AA had for flagship first dining at JFK until recently. The Flagship liu gel was already excellent quality, the separate dining added the extra for F. Spa treatments could also be a distinguishing factor.
Not just AA but also British Airways as well. The idea is you have one large lounge for everyone, and then depending on what's on your ticket you get access to other areas of the lounge. So as a Qantas Gold I could access the Flagship lounge in LAX flying Alaska (which might I add is pretty nice), but if I wanted to access the dining room, I'd need to either pay extra for it ($250 USD I think?) or be flying GlobalFirst with AA or a partner. A similar setup can be seen at the British Airways lounge at S'pore.
-RooFlyer88