My tongue was firmly in my cheek on that one.
Everything about Sunrise, if the sun ever rises on the Project, will be premium I've no doubt (except Neil's leaves)
Ok I missed where your tongue was
On a serious note, it does raise interesting questions regarding timings, slot availability and the effect on shell requirements for routes.
I mean, if one wants to optimise timings to capture the most premium pax, you probably want nearer end of the lical (business) day than the start imo. Lookong at say SYD and LHR, you could push the existing QF1 departure of between 3 and 5pm based on season to say 6-8 perhaps and still wind up arriving LHR at the crack of dawn more or less (I'm guestimating a bit here) great. Leave work, fly to LHR in time for a new day if that is your need. What of the return? Turn the plane around and depart with the noonish slot(currently used by QF10)? Not too friendly ex-LHR - though that could also arrive afternoon/early evening into SYD which would be nice, but if you want to capture more pax ex LHR and via connects, you'd want a slot around where QF2 leaves. But wait, that leaves the ac on the ground for 12 or more hours - not ideal for utilisation.
Not sure the timings of the other slots(that BA have now), though iirc they were also evening departures as in iirc the QF10 did not used to leave in the early afternoon, but in the evening when it flew via SIN back in the day. Happy to be corrected on that.
QF could also potentially do a deal with BA to perhaps get some more ideal slots from them (I say BA in the sense that they are already leasing one pair and may be willing to keep those timings in return for another. Probably a bit of an ask but you jever know. Either that or another (costly) deal could pitentially be done with another carrier.
Either way, timings will be interesting but could pose some questions with shell utilisation. Or they could just vary as they do now and have a new QF10 potentially go at lunchtime and provide that as an option - say arriving in time for the evening bank of connections to ADL/CBR/HBA etc - the shells could swap at LHR possibly. MEL-LHR could be a later departure ex MEL too possibly.
And of course the "slow" one stop flight fits in there also.
No doubt will be trade offs