In 2016 it's just a new route... yes it connects Australia direct with the UK but it's not like the UK is the motherland anymore.
I think passengers have a right to be cynical... new route, but 'revolutionary'? other airlines already fly the plane in a lower, more comfortable density. Some other airlines are flying 2-4-2.
more generally I think we need to be critical with just about anything qantas puts out... fly business class all the way to Europe but only earn economy points? sure... if you choose to fly MH and credit to qantas. If we weren't critical changes like that would get largely unnoticed. Refunds on downgrades that barely offer adequate compensation? emails promoting products that come with terms, conditions and exclusions that are longer than the email itself? promoted enhancements to let us rest longer on board that actually translate to the removal of a proper meal (cafe breakfasts). All a330s to have the new suites? umm, no. All deserve a critical analysis.
qantas may not be alone, but it doesn't have a great record of being upfront or introducing changes that actually benefit the passenger, new business suites aside.