lsmi4126
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- Nov 15, 2010
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Re: QF CEO speech - dom fare restrucure, profit update, RR settlement, Int Route chan
I'm sure this has been covered ad-nauseum previously, but I take very little notice of segmented QF and QFF numbers - particularly the comparison of the QF and J* segments.
My no doubt oversimplified opinion is that QF (int and dom) and QFF are complimentary businesses in their current form and can't be considered at independant segments (IMHO). QF no doubt pays far more to QFF for points than QFF pays QF for redeemed flights / upgrades in any one period (i'm talking in absolute terms here, not on a per point basis) and as such there is always going to be a revenue bias to QFF (even removing non-QF sourced point revenue - perhaps a reason QFF never made it to the ASX floor?). If you then try and bring J* into the picture, the bias is only further exacerbated by the even larger J* point 'purchase' to QFF redemption (ie. QFF point redemptions for J* flights are no doubt far in excess of the QFF points awarded for J* flights). Furthermore, if you then try and bring the larger OW FF network into it the picture becomes even less rosier for QF (particularly QFi).
My prediction, is that as QF routes are diverted to J*, and QFF redemptions for those J* routes increase, QFF profitablity will fall as QFF revenue from QF routes falls (ie the QF to QFF revenue bias will tip the other way).
I'm sure this has been covered ad-nauseum previously, but I take very little notice of segmented QF and QFF numbers - particularly the comparison of the QF and J* segments.
My no doubt oversimplified opinion is that QF (int and dom) and QFF are complimentary businesses in their current form and can't be considered at independant segments (IMHO). QF no doubt pays far more to QFF for points than QFF pays QF for redeemed flights / upgrades in any one period (i'm talking in absolute terms here, not on a per point basis) and as such there is always going to be a revenue bias to QFF (even removing non-QF sourced point revenue - perhaps a reason QFF never made it to the ASX floor?). If you then try and bring J* into the picture, the bias is only further exacerbated by the even larger J* point 'purchase' to QFF redemption (ie. QFF point redemptions for J* flights are no doubt far in excess of the QFF points awarded for J* flights). Furthermore, if you then try and bring the larger OW FF network into it the picture becomes even less rosier for QF (particularly QFi).
My prediction, is that as QF routes are diverted to J*, and QFF redemptions for those J* routes increase, QFF profitablity will fall as QFF revenue from QF routes falls (ie the QF to QFF revenue bias will tip the other way).
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