QF now the 13th most distrusted brand in Australia (Roy Morgan)

How do they get this sort of data? I've never been surveyed for anything like this.
 
They go around door knocking people, give them vouchers etc as incentive to answer some survey questions.
 
Why do the people surveyed trust Woolies and Coles so much? Woolies treat their staff horribly, but I guess you can trust them to profit whilst jacking up prices and screwing over our farmers.

I don't put much stock in these rankings.
 
Last edited:
Why do the people surveyed trust Woolies and Coles so much? Woolie treat their staff horribly, but I guess you can trust them to profit whilst jacking up prices and screwing over our farmers.

I don't put much stock in these rankings.
Maybe people trust Woolies and Coles because when a product in your on line order is not delivererd, you tell them and you get an immediate refund. Or if a product is not up to scratch they refund you. Or if your points don't arrive they will quickly rectify it.
 
Why do the people surveyed trust Woolies and Coles so much? Woolie treat their staff horribly, but I guess you can trust them to profit whilst jacking up prices and screwing over our farmers.

I don't put much stock in these rankings.
Perhaps the supermarkets and burnings don’t have things that can go wrong? No call centres. No unpredictable things like weather, or overselling. No dodgy overseas call centres.

With coles, woolies and the like I get exactly what it says on the box. And staff at least seem empowered to do the basics… item mis-scans on price? Check out agent authorises a refund. Don’t like a product? Take it back and get a full refund. Lots of bonus offers that post on time? Tick.
 
Last edited:
Does this have any real world impact? Profits are sky high and my impression on the ground is that it remains the preferred brand for domestic travel over Virgin, Jetstar, Rex and Bonza. I'm not sure why anyone needs to resign...
 
. I'm not sure why anyone needs to resign...
Over the survey results? No. It’s the things that lead to the survey result, which in other companies have had some pretty profound effects at management and board level.

Have a look at Gottliebsen in todays Australian to see why it might apply here.
 
Read our AFF credit card guides and start earning more points now.

AFF Supporters can remove this and all advertisements

Maybe people trust Woolies and Coles because when a product in your on line order is not delivererd, you tell them and you get an immediate refund. Or if a product is not up to scratch they refund you. Or if your points don't arrive they will quickly rectify it.

In my experience the one and only time I did online shopping with Woolies they substituted a product I did not order because they couldn't provide the one I did. Would have been better to supply the smaller/larger size of the same product rather than a completely different brand or refund immediately. Then I had to chase up to complain and get a refund for the dud item which was binned as not of a quality I would consume, but obviously ymv.

I find both Coles and Woolies are frequently prone to having none of advertised items on shelf, basically when the items I want go on special they seem to disappear from the shelf (no it isn't sold out) but miraculously reappear the day after the special ends - especially true with sparkling water.
 
Alan Joyce has done a great job running Qantas the "company", but a terrible job at running Qantas the airline. As a shareholder, you're over the moon, as a customer, not so much.

When you have a strangehold on the lucrative domestic market and operating in an international market with pent up demand and reduced capacity, running a coughty airline hasn't impacted the "company". Anyway none of which is AJ's problem since he's earned a massive fat cat salary over the years and is getting a big bonus this year before he rides off into the sunset.
 
How do they get this sort of data? I've never been surveyed for anything like this.
I've been on this survey list for years. It's interesting seeing the results when they are released. I was also on multiple consumer panels for advertising and new products. One I recall was for the second tranche of Telstra share release.
 

QF share price getting hit hard in the last week or so. Will AJ be investigated for insider trading? I wont hold my breath.
 

Become an AFF member!

Join Australian Frequent Flyer (AFF) for free and unlock insider tips, exclusive deals, and global meetups with 65,000+ frequent flyers.

AFF members can also access our Frequent Flyer Training courses, and upgrade to Fast-track your way to expert traveller status and unlock even more exclusive discounts!

AFF forum abbreviations

Wondering about Y, J or any of the other abbreviations used on our forum?

Check out our guide to common AFF acronyms & abbreviations.
Back
Top