Stephen65
Active Member
- Joined
- Jun 20, 2010
- Posts
- 847
But what about the longer term? By allowing "cheap" (points or cash) sales of the seats, you then start to raise questions in the minds of those paying the full price - should they also try for the cheaper option (buy Y, look for upgrade). The greater the chances of success (i.e. the harder the airline works to not let empty seats fly), the greater the incentive.
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Sufficient to say, it is not at all true that it is always better (in the long term for the airline) to sell a seat for points or cash rather than let if go empty.
I agree with this analysis and I will note two other factors in favour of not necessarily filling the J cabin on every flight with upgrades like US airlines do:
1. Once people who would have paid J start buying Y instead in the hope of an upgrade it could become a self-reinforcing cycle because that person is now creating a spare J seat by buying Y instead and thus creating more space for upgrades. Logically this could continue until the J cabin is only bought for cash by those who are not prepared to accept any risk of not being upgraded from Y.
2. Filling the J cabin with Y upgrades not only sends a message to those who would otherwise buy J that it might be smarter to buy Y and upgrade (particularly if they have high FF status) but risks annoying them too - because they feel like they are being a sucker for paying full J fare and because a full J cabin has lower amenity than a half-full J cabin.