That something of a simplistic view of things, given the double promo was only on 10 weeks & the promo only applied to flights booked after it started on the 13th April, which would have meant a lot of last minute bookings that perhaps otherwise would not have occurred. It should also be noted that status bump incentives are not the sole domain of the last two years, these campaigns have been running as far back as 10 years ago.
The net result for me was it got me to Partner Gold, I would have made WP anyway, however had JASAs not come into being in terms of SCs etc, I would not have hit WP, simply because all my travel last year was domestic, therefore I could not take advantage of other high yielding opportunities such as YUPs and CX asian runs.
I would say that over time the increase in elite customers with QF will grow at a much faster rate with JASAs than any possible double or bonus SC promotion, as the high credit spend customers cotton on to its potential. We should have seen anytime access going a while back ( just like the baggage changes), the move to charge for the meeting rooms and excess baggage were clear red flags to the upcoming changes IMHO (in hindsight).
