First time posting seriously: please be nice!
I can't say that I'm a massively frequent flyer, but I do get around enough to be at SG, and have a few ideas.
1. Something like drive through service that Virgin Atlantic have in London but for domestic... Have a private lobby off the taxi rank area, with an entrance off the main checkin area for those coming into the airport by other means, with priority checkin desks here, then a feeder straight into the priority security line (or better, have it separated too), then a direct link into the lounge so that I don't have to enter the busy, noisy, crowded terminal area at any stage... I don't imagine that it would be too hard to implement (apart from the initial cost/space requirements) - you'd just take the staff working at the priority checkin counters and relocate them, along with the staff working at the priority security line... This experience would certainly sway me to flying Qantas more (I'm greatly influenced by price when paying myself), and when I have the choice to fly with others.
2. A dedicated QFF website. Something that is closely linked to the regular Qantas website, but which is a bit more interesting and intuitive - you log in and get taken to your FF homepage, with recent activity, upcoming flights, points balance and all those sorts of things instantly visible without trawling through pop down bars and the menus and so on... Maybe even some more interesting/fun things like a map showing where you've flown in the past month/6 months/year or something, and the points goal like in the app too... (and I hear that frequentflyer.com.au is available for sale
)
3. More recognition, more often. Has been noted, but maybe when significant milestones are reached, or a few times a year just have an automated email that says thanks for flying with Qantas. Doesn't take a lot, but does remind me that I'm valued.
4. I agree with reverting back to the guest pass system that was thrown out a few years ago - bringing it back electronically and giving a certain number of passes per year (with extra passes being an option in lieu of status credit bonuses) like 20 for SG, then allow for WP to retain current allowance, but also give them 4 or 5 for when they're travelling with family etc.
5. Make the service consistent - if nothing else, then this is the thing to do... It's often after a not so wonderful flight with QF that I go off and book that DJ flight for my next holiday, and you've lost plenty of my business in the past when I can see greater value flying elsewhere... I'm happy to pay the premium but I expect a premium in return.
6. This list is getting long! Allow for SC/points to be earned on JQ flights, at least where QF doesn't fly (ie OOL) - I hate the fact I could earn points on some of the routes before, and now can't AND have to put up with JQ at the same time...
Hopefully that wasn't too long/intense! Looking forward to participating more in the future