Lets look at Australia, so big that there is no one single natural hub, so people from the 5 major cities all expect services from their own city to everywhere. Except Perth and Darwin we are so far away from the rest of the world that only wide body aircraft can make it non stop...
First of all you assume that there even is a fleet strategy, all I see is a weird "cargo cult" mentality to aircraft that are too big/late/collecting cobwebs not the workhorses with range.
Then - as you say either the geography or the economics is against any hub in Australia - going through them:
SYD - a write off due to the curfew/capacity limits/NIMBYism etc
MEL - without SYDs problems but the wrong direction/location for a hub for travel to Asia/Europe
BNE - in doubt due to urban infill/lack of second runway
DRW/CNS - much better locations but not a big enough market in its own right - would be a sandpit hub (or in this case a mangrove hub)
ADL - still not close enough to Europe & Asia, airport too small plus a smallish market
PER - OK location but again capacity constraints and small market
A hub somewhere in SE Asia makes total sense for QF geographically and also economically, unfortunately could be precluded by the Qantas Sale Act and/or the government.
The economic "Hub and Spoke" model only works in some cases - not all. Some other alternative way of running an airline with enough economy of scale, partners or niche will have to be done otherwise QF is doomed.
Qantas has no partner in Asia to feed into, despite having two well place OneWorld partners, namley Cathay for China and Malaysian for SE Asia.
The poor relationship between QF and CX and MH is a big missed opportunity.
So really I think if we want to hammer Qantas we should not be hammering them for their relationship with Emirates, because all bulldust aside partnering with Emriates to Europe/Africa makes sense. What we should be going them for is their lack of co-operation with Cathay and Malaysian for options into Asia and for not running flights from places like Adelaide, Perth (and indeed elsewhere) to KL and HK to link into their services.
Agree with you there - the Emirates deal is at least an attempt to do
something and helps with Europe and Africa/Middle East - unfortunately some of the solution seems to be hurting the people whom QF should have been courting for assistance (like CX and MH) - time will tell whether the EK deal pays off or not.
I know we mercilessly bash QF management here sometimes but its OK to have high expectations of them and their planning, after all - they were given an iconic profitable national airline with a large market share, whose main competitor conveniently imploded in 2001. Now they are sitting in a more competative world and keep on investing/possibly "cooking the books" in their "pet" LCC projects when the market is healthy and wants a quality full service product, p#%%#&+* and moaning about exchange rates and fuel costs, not investing in staff but treating them as some sort of problem to be eliminated, not paying attention to how their competitors have actually succeeded, stopping their acquisitions when the AUD is at a record high, keep inefficient aircraft flying when fuel prices rise etc etc
Judging by their track record and the QF share price - I can only assume that they are either SQ/NZ shareholders or have a lot of short positions in QF shares!
These guys are paid the big $$ to find solutions to
Qantas's problems, not apply some lazy "cookie cutter" economic template of dubious value that may have worked for someone else in the past.
/endrant