pauly7
Senior Member
- Joined
- Dec 8, 2004
- Posts
- 5,367
Time schedule flights so that they do not fly off to the same destination as rival QF.
This one is a catch 22 right
The number of times I fly into smaller airports and there are QF, VA, JQ planes lined up next to each other, heading to same destination leaving within 5 mins of each other.
QF/JQ I get - the QF group have successfully positioned each of these offerings at either end of the price scale, they are picking up very different pax. So they can get away with scheduling very closely, when people want to fly.
VA remember used to be the ‘JQ’ offering in AU in this scenario and not that long ago, when JQ were flying around a motley bunch of some silver, some all white 717s that QF couldn’t even bother to repaint! Most people thought JQ would flop, but then JB basically handed JQ VA’s old customer base on a silver platter and tried to move VA up market and we know where that has ended up (insert other VA Financials thread).
Cut to today, VA doesn’t have a strong clear positioning, and they certainly don’t have the strength to create new markets or persuade people to fly at different times or places.
So they need to fly when people want / have been trained to fly to stay in the picture.