OATEK
Senior Member
- Joined
- Apr 12, 2013
- Posts
- 5,591
<SNIP> This is all information that Qantas has at their fingertips, yet seemingly chooses not to use.
I recently had occasion to discuss my home broadband service with Optus. I have 4 different accounts with Optus, and some in their old systems, so do not have a single view of my accounts. However, they obviously do, because when I rang about upping the download limits, they responded with "Mr Oatek, you have been a customer of Optus since the year dot. In recognition of all the loyalty you have shown and the contribution to our bottom line, we would like to offer you an upgrade from 10 to 50GB for $1 a month extra, no contracts, no mucking about". Well, it went something like that.
So as Edge says, they could deal with customers on an individual basis just as Optus did with me, or they can continue to lump them in to large amorphous groups and hope that they are still happy. QF seem apply very broad brush rules, the reasons for which seem to reply on a $ made today instead of $$$ to be made in the future. My experience has been that if you treat your customers well, they will come back time and again.
Optus aren't perfect by any means, and I am sure there are lots of horror stories out there about them. But their ability to deal with you based on their knowledge of your business with them, and respond in a tailored fashion, is something that QF could think about.