Understand there's a bit of interest around Platinum One and your comments on today's announced changes are being followed closely. I know there are quite a few throughout the organisation who are reading this discussion here.
Hi Red Roo (and lurkers from Qantas),
I am one of your 3600 SC+ FF's, I had a look this afternoon at my currently booked travel and will have reached 3600 Status Credits by November (FF Year ended at the end of April), I know how many SC's worth of travel I have booked because I sat down and started working out if I should start posting miles to AA after i hit 1200 SC's in the next week or so, last year i earnt a smidge over 5000 SC's.
I am excited that QF is introducing a new level beyond platinum.
That excitement will continue if there is a reasonable level of actual benefit to the new level. It will dissapate pretty quickly if the benefits are all tied up in terms of "more personalised service" and "concierge services" - those things are fine, but are often poorly delivered, or not delivered at all.
I would expect that the hard benefits would be those things that make spending your life onboard your planes more pleasant, and are likely to focus on international services rather than domestic.
Some of the things I would think would be easy to do for Platinum One would be an extension of the services provided to CL, so 2 guests in the F lounge (and J Lounge), kerbside meet+greet, host assistance through from kerb to lounge. Assistance in the Baggage Hall and making connections at the other end. Spa appointments etc in the lounge.
I would probably expect that there be some bonus of some sort with earning/retaining Platinum One, I would hope that there would be a menu of choice for those bonuses - and that they exceed the "value" of the 2400 level.
I really would expect that you should fix before you jump into this is the delivery of already promised services - Priority Boarding on Domestc Flights is a prime example.
My only other suggestion is that you should be open about what the service upgrades we should expect are, and what our expectations of them should be. For example (and this is only one example of many i could think of), I always enjoy the brief chat with the CSD when I'm in economy on an international flight, but i never quite know what it's appropriate to ask him/her for when they offer to do "something" for me - and my last 4 flights in J or PY no one has said hello at all - not absolute codification, but I'm sure the nice Qantas PR people who come up with your web text/brochures could work out something that gave us at least some idea.