I think we should all step back and remember that FF membership is not a god given right.
Exactly. We, the QF FFs, PAY for what QF gives back to us. The benefits at not a GIFT from QF. QF makes money from their FF program. It is not a charity.
The status and corresponding benefits should be enjoyed for what they are
Yup. Benefits I PAID FOR. Tell me what you think about this.
Yesterday I went to the shop and bought 10 kgs of flour to use in my business. The shop owner said to me, "Thanks so much for all the money you spend with my shop. Here is a voucher for 100 units you can spend in my shop to buy flour or other items to reward your loyalty, to help to reduce your cost of doing business with me and so you will tell all your friends where to come to buy their flour".
At the same time I saw another person buying the same 10 kgs of flour and the shop owner said to him what he said to me except he gave him a voucher for 25 units.
I asked the shop owner why he gave me a voucher for 100 units instead of 25 units? He said to me that was because I came into his shop a lot more than the other customer, bought a lot more flour and he wanted to make sure I would keep coming into his shop, buying his flour and telling all my friends what a good flour business he had and how well he looked after his customers.
On my next 4 visits I did not see the other shopper again.
Today I went into the shop, bought my 10 kgs of flour and received my 100 unit voucher. Likewise the other customer arrived, bought his 10 kg of flour and receiver a voucher for 50 units.
Surprised, I asked the shop owned why the guy who spends 20% of what I spend and comes into his shop 20% of the time I do, just received an increase in the value of his voucher? I asked him why he apparently valued the other customers business more than mine? The shop owner did not explain nor would he increase the value of my voucher to match the additional voucher value he was giving to customers who spent 20% of what I spent with him.
As it appeared he was now taking my business and loyalty for granted, or worst, I then started looking around for another flour supplier. When my business friends saw that I'm now using another brand of flour, they asked me why and I told them the story as I have just told it to you.