I'm going to break my usual rule and let the cat out of the bag as I think VM have been a bit dodgy/careless with this one.
One of my members has managed to identify it as Warramate, assumed to be their White Label Shiraz. VM have had Warramate wines before.
Warramate is associated with Yarra Yering apparently, purchased by them in 2011, but kept separate, hence the "iconic" bit by association, Warramate dates from 1970, the Warramate site is essentially defunct and they are 4 stars under their own listing. I see VM have quickly removed the 5-red stars claim, presumably originally attributed from the Yarra Yering association.