Whining&dining
Established Member
- Joined
- Jul 7, 2016
- Posts
- 1,518
The better value will be in the more expensively priced wines on VM - not cheap - maybe $20-30/bot - but not cheap enough to destroy the pricing power of the brand, and in any case, no one was paying the full $50-60/bot RRP price in the first place.
And therein lies the conundrum, I would feel absolutely cheated if I HAD paid $50-60 a bottle for some of the wines knocked down by VM, are Oz wines now becoming over-priced (and naturally I'm not talking about Yellowtail here) and over-hyped despite the domestic wine-lake that must surely be brimming over?