Vinomofo Wine Deals

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The current Black Friday campaign proves Vinomofo have lost they've lost their way.

Who tf wants to buy a one, and only one, $100+ bottle of wine that has a 10-20% discount and still available from the wineries directly?
  • Yarra Yering No2 '21 is available direct for $135; vm $110
  • The Standish '22 is available direct for $125; vm $129.99 (!!)
  • By Farr RP '22 is available direct for $170; vm $140
  • Maurice O'Shea '14 is available direct for $500; vm $450
  • Mumm NV is available from Dan's for $59.99; vm $50
If you're buying these wines, do you care if you save 10-20%? Wouldn't we rather pay a little extra, get a few bottles and not be rushed by an artificial timer. Also, if you're only buying 1 bottle, wtf are you doing with it?

Vinomofo's point of difference was great drops at great prices, so unless they offer these wines at massive discounts (eg. the first fridge magnets campaign) this is just any other sale at any other wine store, with an artificial restriction on the number of bottles you can buy

What are they doing? Trying to bring in folks with headline mkting campaigns, limit supply, and fill the carts with cough. They've lost their way.
 
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I think that they have lost the money trying to compete with the majors for the market share. And now find it hard to raise more capital.
Reminded me of One.Tel that had some revolutionary ideas and tried to take on the major telcos at its peril.
 
The current Black Friday campaign proves Vinomofo have lost they've lost their way.

Who tf wants to buy a one, and only one, $100+ bottle of wine that has a 10-20% discount and still available from the wineries directly?
  • Yarra Yering No2 '21 is available direct for $135; vm $110
  • The Standish '22 is available direct for $125; vm $129.99 (!!)
  • By Farr RP '22 is available direct for $170; vm $140
  • Maurice O'Shea '14 is available direct for $500; vm $450
If you're buying these wines, do you care if you save $20? And if you're only buying 1 bottle, wtf are you doing with it?

Vinomofo's point of difference was great drops at great prices, so unless they offer these wines at massive discounts (eg. the first fridge magnets campaign) this is just any other sale at any other wine store, with an artificial restriction on the number of bottles you can buy

What are they doing? Trying to bring in folks with headline mkting campaigns, limit supply, and fill the carts with cough. They've lost their way.

My thoughts exactly. I got excited when I saw the wines you listed were included in the sale.. until I saw the prices.

I've also been refreshing to try and catch the limited drop deals. They're reasonable prices, but at the same time super disappointing compared to what they used to be.
 

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