To those obsessed with saving $15m per year paying Richard for the Virgin name how about some really rough math to get over it?
Google estimates repainting a 737 costs between US$100,000 to US$200,000.
So how about we call it AUD $200,000 per 737 x 130 planes = $26m .... just for the planes. Then lounges, terminals, gate signage, boarding passes, business class napkins and salt and pepper shakers.
Don't forget the new uniform cost. Redesigning from the scratch could also cost a fortune.